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Purpose: Alert the team when a trial user becomes meaningfully engaged based on in-app video usage.

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1) Purpose

This workflow triggers when a contact’s Total Videos Watched reaches 9+.

When a contact hits that threshold, the workflow:

1. Detects the engagement event.
2. Creates a low-priority task for @Quincey K. Lee associated with:
   • The contact, and
   • Any related deal(s) (for example, Subscriptions deals).

This provides a clear, actionable signal that the user is ready to be handled as a Trial Engaged prospect in the Subscriptions pipeline.

2) Location & Status

• Workflow name: Contact - Trial Engagement to Trial Engaged Deal
• Type: Contact-based workflow
• Object type: Contact
• Initial status: Created OFF (must be turned ON manually in Workflows)

3) Enrollment Criteria (Engagement Threshold)

• Trigger type: Property value changed (event-based trigger)
• Property monitored: total_videos_watched (Total Videos Watched) — number field on the contact
• Condition: Enroll when the new value is greater than or equal to 9.

Plain language: Enroll a contact when their Total Videos Watched becomes 9 or more.

Re-enrollment:

• Enabled behind the scenes by the event trigger: each time the property changes to a value ≥ 9, the workflow can fire again.
• In practice, the first time they cross 9 is the key event. Subsequent runs simply recreate the same style of task if needed.